Shopify Conversion Rate Optimization (CRO)
You’ve got a great new Shopify eCommerce website with strong SEO bringing in streams of site traffic. Now, how do you go about converting all that new traffic from leads to sales; shop visitors to repeat customers?
Conversion Rate Optimization (CRO) is a strategic approach to ensuring your site is ultimately set up to increase site conversions—meaning, more sales. Your conversion rate is the percentage of site visitors who make a purchase, and there are plenty of opportunities to increase that number.
One fundamental practice of CRO is A/B testing, a tried-and-true tactic we use to increase our clients’ conversion rate. Also known as “split testing”, this method of experimentation and analysis allows you to show multiple versions of a webpage to site visitors, as a way to determine which user experience generates the best results.
After a set period of time, one version will outperform the other, showing which example paves the best path to higher conversions.
A typical A/B test might experiment with:
- Price and ratings on category pages
- Recommended products position
- Navigation copy
And other essential elements of your website. See an example of successful A/B testing we performed for a client here. Or, contact us to get started with optimizing your site to increase sales.